How to Prepare Your Page For Search Engines
want your pages to show up in the search engines, you need
to prepare your pages so that they are optimized for the
takes 5 minutes to understand and do, and will pay off,
Write a descriptive <title> for the page. Make
sure that your title is clear, and contains many of
the keywords within the page itself. The title tag is
always found in the <head> and is required.
Write a description within the <meta
tag. Keep the description to about 200 characters, and
make sure it uses keywords found within the page
Put keywords in the <meta
tag. You don't need to use commas or other
punctuation. Don't repeat keywords over and over in a
row. Rather, put in keyword phrases.
Make sure that your page includes the keywords,
phrases, and the title. Most search engines look at
the repetition of the phrases in your title,
description, and keywords within the page.
The meta keywords and description are not as
important as the title. Pay more attention to your
title than your meta tags.
It is vital that your keyword phrases be
found within the actual text of the page.
If you repeat a word in the meta tags that isn't on
the page, your page may be penalized in the search